Created the launch campaign for Carnegie Learning’s gamified math app, driving a 7% conversion rate with bold visuals, motion graphics, and digital ads.
Problem: For the launch of MATHstream—an adaptive, interactive video platform that gamifies math instruction—Carnegie Learning needed a visual campaign to encapsulate its dynamic, energetic learning approach and drive signups.
Process:
- Developed key visuals for the landing page and campaign collateral.
- Ensured the messaging captured the platform’s playful characters and high-energy tone.
- Produced assets for social media, motion graphics, and digital ads, all aligned with Carnegie’s overall brand.
Solution: Vibrant, motion-capable visuals that embodied MATHstream’s joyful, game-based learning ethos, packaged into a full campaign for digital and social distribution.
CAMPAIGN IMPACT:
• +74% increase in contacts quarter-over-quarter
• Reduced cost per contact by over 50%
• Facebook campaigns drove the strongest acquisition performance
• Individual ads generated hundreds of organic engagements
• +74% increase in contacts quarter-over-quarter
• Reduced cost per contact by over 50%
• Facebook campaigns drove the strongest acquisition performance
• Individual ads generated hundreds of organic engagements
