MATHstream is Carnegie Learning’s adaptive, interactive video streaming program designed to make math fun and accessible. With energetic math teachers, playful characters, and a game-based learning environment, it offers a fresh, engaging approach to math instruction.
As part of the product launch team, I was responsible for creating bold, eye-catching graphics for the MATHstream landing page, as well as supporting collateral and social media ads. My focus was on capturing the energy of the platform while ensuring visual consistency with the Carnegie Learning brand.
This campaign turned out to be one of the company’s most successful to date—driving 35% of all new contacts in that quarter. Our ad-driven contact conversion rate soared from a historical average of 0.4% to 7.1%, a significant leap that demonstrated both the campaign's reach and its effectiveness.
