Selected assets from the MATHstream product launch campaign, including landing page graphics, social media ads, and print materials used at educator conferences.
AT A GLANCE:
Client: Carnegie Learning
Product: MATHstream learning platform
Channels: Web, Social Media, Email, Print Collateral
Audience: Middle & High School Educators, Curriculum Leaders, School Administrators
My Role: Creative Direction, Campaign Design, Visual Systems
Tools: Adobe Creative Suite, Figma, HubSpot
Client: Carnegie Learning
Product: MATHstream learning platform
Channels: Web, Social Media, Email, Print Collateral
Audience: Middle & High School Educators, Curriculum Leaders, School Administrators
My Role: Creative Direction, Campaign Design, Visual Systems
Tools: Adobe Creative Suite, Figma, HubSpot
HIGHLIGHTS:
- Generated significant growth in educator contacts during the launch quarter
- Reduced marketing acquisition costs while increasing campaign reach
- Achieved strong conversion performance across paid digital channels
- Became Carnegie Learning’s highest-performing product launch campaign
- Generated significant growth in educator contacts during the launch quarter
- Reduced marketing acquisition costs while increasing campaign reach
- Achieved strong conversion performance across paid digital channels
- Became Carnegie Learning’s highest-performing product launch campaign
CAMPAIGN OVERVIEW:
To support the launch of MATHstream, Carnegie Learning needed a visual campaign that could introduce a new learning platform to educators while generating excitement and curiosity about its innovative approach to math instruction. MATHstream combines interactive video lessons, game inspired challenges, and AI-assisted tutoring to help middle and high school students engage more deeply with math concepts. Because the product was entirely new to the market, the campaign focused on awareness, credibility, and engagement, encouraging educators to explore the platform and request product demonstrations. The campaign also focused on building credibility with educators by presenting complex product capabilities in a clear, visually engaging format that supported informed decision-making.
To support the launch of MATHstream, Carnegie Learning needed a visual campaign that could introduce a new learning platform to educators while generating excitement and curiosity about its innovative approach to math instruction. MATHstream combines interactive video lessons, game inspired challenges, and AI-assisted tutoring to help middle and high school students engage more deeply with math concepts. Because the product was entirely new to the market, the campaign focused on awareness, credibility, and engagement, encouraging educators to explore the platform and request product demonstrations. The campaign also focused on building credibility with educators by presenting complex product capabilities in a clear, visually engaging format that supported informed decision-making.
Audience:
- Middle and high school math teachers
- Curriculum coordinators and department leaders
- School and district administrators evaluating instructional tools
- Middle and high school math teachers
- Curriculum coordinators and department leaders
- School and district administrators evaluating instructional tools
CAMPAIGN GOALS:
- Introduce a new product to the education market
- Communicate the platform’s unique game-based learning approach
- Drive demo sign-ups through landing pages and digital campaigns
- Support both digital outreach and in-person educator events
- Introduce a new product to the education market
- Communicate the platform’s unique game-based learning approach
- Drive demo sign-ups through landing pages and digital campaigns
- Support both digital outreach and in-person educator events
My Role, Collaboration & Design Considerations:
I served as creative lead for the campaign, responsible for translating the product’s internal visual language into a cohesive external marketing system. My work focused on creating a visual identity that communicated both the
energy of the platform’s gamified learning environment and the credibility educators expect from instructional tools.
I served as creative lead for the campaign, responsible for translating the product’s internal visual language into a cohesive external marketing system. My work focused on creating a visual identity that communicated both the
energy of the platform’s gamified learning environment and the credibility educators expect from instructional tools.
KEY RESPONSIBILITIES:
- Developed the visual direction for the product launch campaign
- Designed campaign graphics across digital and print channels
- Created social media and paid advertising visuals
- Produced motion graphics and animated campaign assets
- Designed landing page graphics and supporting web visuals
- Initiated A/B testing for paid campaigns to improve performance
- Developed the visual direction for the product launch campaign
- Designed campaign graphics across digital and print channels
- Created social media and paid advertising visuals
- Produced motion graphics and animated campaign assets
- Designed landing page graphics and supporting web visuals
- Initiated A/B testing for paid campaigns to improve performance
Accessibility considerations included::
Accessibility was an important part of the design process, particularly because the campaign targeted educators and institutions.
Key Considerations included: Maintaining high color contrast between text and backgrounds Establishing strong typographic hierarchy for quick scanning Designing layouts optimized for mobile, tablet, and desktop viewing Using ADA compliance tools to check contrast and readability Creating visuals that remain clear across both digital and print formats
Accessibility was an important part of the design process, particularly because the campaign targeted educators and institutions.
Key Considerations included: Maintaining high color contrast between text and backgrounds Establishing strong typographic hierarchy for quick scanning Designing layouts optimized for mobile, tablet, and desktop viewing Using ADA compliance tools to check contrast and readability Creating visuals that remain clear across both digital and print formats
COLLABORATION:
This project required close collaboration across marketing and product teams.
This project required close collaboration across marketing and product teams.
I worked directly with:
- VP of Marketing Product development team
- Content writers and marketing strategists
- Digital marketing and marketing operations specialists
- VP of Marketing Product development team
- Content writers and marketing strategists
- Digital marketing and marketing operations specialists
This collaboration ensured the campaign accurately reflected both the product’s functionality and the broader Carnegie Learning brand strategy.
DESIGN APPROACH:
Educational technology products often involve complex functionality. A key design goal of this campaign was translating those features into clear, engaging visuals that educators could quickly understand. To communicate the platform’s game-inspired learning environment while maintaining credibility with educators, the campaign balanced bold color and character-driven visuals with structured layouts and clear typography. Character-driven graphics, simple visual metaphors, and structured layouts helped communicate how the platform works while maintaining an approachable tone. This approach allowed the materials to feel energetic and student-focused while remaining clear, accessible, and professional for educator audiences.
Educational technology products often involve complex functionality. A key design goal of this campaign was translating those features into clear, engaging visuals that educators could quickly understand. To communicate the platform’s game-inspired learning environment while maintaining credibility with educators, the campaign balanced bold color and character-driven visuals with structured layouts and clear typography. Character-driven graphics, simple visual metaphors, and structured layouts helped communicate how the platform works while maintaining an approachable tone. This approach allowed the materials to feel energetic and student-focused while remaining clear, accessible, and professional for educator audiences.
Multi-Channel Campaign Execution, SELECTED ASSETS:
The campaign was designed as a coordinated system spanning digital marketing, web content, email outreach, and in-person event materials.
The campaign was designed as a coordinated system spanning digital marketing, web content, email outreach, and in-person event materials.
1. Paid Social & Digital Advertising:
Paid media campaigns ran across Meta and LinkedIn to reach educators and school decision-makers.
Paid media campaigns ran across Meta and LinkedIn to reach educators and school decision-makers.
I designed multiple creative variations optimized for each platform and conducted A/B testing to determine which visuals generated the strongest engagement.
The creative approach emphasized bold color, dynamic composition, and character-driven storytelling to capture attention in fast-moving social feeds.
2. EMAIL CAMPAIGNS:
Email campaigns introduced the product to Carnegie Learning’s educator network and directed recipients to the landing pages.
In addition to promotional email graphics, I designed an automated follow-up email triggered by form submissions to nurture leads and guide interested educators toward demo scheduling.
3. Web & LANDING PAGES:
Two landing pages served as the central hub for the campaign. I designed all visual graphics used throughout the pages and collaborated with the marketing team on layout and content structure.
Design priorities included:
Introducing the platform’s game-inspired learning environment Showcasing the role of Tutorbot, MATHstream’s AI-powered math assistant Highlighting the engaging video-based instruction format Guiding educators toward a product demo The landing pages functioned as the primary conversion point for paid
media campaigns.
Design priorities included:
Introducing the platform’s game-inspired learning environment Showcasing the role of Tutorbot, MATHstream’s AI-powered math assistant Highlighting the engaging video-based instruction format Guiding educators toward a product demo The landing pages functioned as the primary conversion point for paid
media campaigns.
Live Pages:
www.carnegielearning.com/solutions/math/mathstream
www.discover.carnegielearning.com/mathstream
www.carnegielearning.com/solutions/math/mathstream
www.discover.carnegielearning.com/mathstream
4. PRINT & EVENT MATERIALS:
To support educator conferences and in-person events, I designed a set of print materials that extended the campaign visuals into physical environments.
Design priorities included:
- Informational flyers
- A testimonial handout
- Conference posters
- Product overview materials used in booth conversations
- Informational flyers
- A testimonial handout
- Conference posters
- Product overview materials used in booth conversations
The print pieces helped translate digital messaging into clear, tangible resources educators could take with them after events.
Results & Campaign Impact:
The MATHstream launch campaign generated strong engagement across digital channels and quickly became the most successful campaign in Carnegie Learning’s marketing program.
The MATHstream launch campaign generated strong engagement across digital channels and quickly became the most successful campaign in Carnegie Learning’s marketing program.
The campaign successfully introduced MATHstream to educators nationwide, generating strong engagement across digital channels and becoming the highest-performing campaign in Carnegie Learning’s marketing program. The campaign contributed to broader visibility for the product, including coverage on NBC News. The product later received industry recognition as a Cool Tool Award winner for Best Video-Based Learning Solution from EdTech Digest.
Key Performance Metrics:
- 74% increase in contacts quarter-over-quarter
- More than 50% reduction in cost per contact
- 7% paid campaign conversion rate
(significantly above historical campaign averages)
- 74% increase in contacts quarter-over-quarter
- More than 50% reduction in cost per contact
- 7% paid campaign conversion rate
(significantly above historical campaign averages)
Landing Page Engagement:
- 9% conversion rate from page view to form submission - Average time on page: 6.8 minutes
- Paid social campaigns delivered the strongest
acquisition performance
- 9% conversion rate from page view to form submission - Average time on page: 6.8 minutes
- Paid social campaigns delivered the strongest
acquisition performance
