Moonberry—and its playful offshoot, SwampDog—are conceptual beverage brands developed to explore packaging ideas for a line of alcoholic drinks. The goal was to create a visual identity that stood out in a category often dominated by dark, muted tones.
The client was looking for something fun, whimsical, and unexpected. I led the brand ideation process, designing vibrant, eye-catching packaging that embraced bold colors, quirky illustrations, and imaginative storytelling to bring each concept to life.
SwampDog, the canned beverage sub-brand, added an extra layer of character and personality, complementing Moonberry’s core identity while targeting a more casual, adventurous audience.
