Developed a conceptual brand and packaging system that defies the dark-toned beverage norm with vibrant colors, quirky storytelling, and shelf impact.
Problem: In the saturated consumer beverage market, most packaging defaults to dark or muted tones. The conceptual brands Moonberry and its playful spin-off SwampDog needed identities and packaging designs that defied convention and captured attention.
Process:
- Led brand ideation to define a whimsical, fun approach.
- Developed vibrant visual identities with bold color schemes, quirky illustration styles, and imaginative storytelling.
- Created packaging mockups that reflected each brand’s personality—Moonberry as stylish and unexpected, SwampDog as casual and adventurous.
Solution: Eye-catching packaging systems that pop—both visually and conceptually. Each design brought distinct flavor and character while maintaining cohesion across the brand hierarchy.
Outcome: Though conceptual, these designs showcase my strengths in storytelling, color, and brand differentiation—ideal for attracting attention in crowded markets.
