Designed the full identity system for Carnegie Learning’s debut podcast, blending playful early-learning energy with a cohesive cross-channel brand.
Problem: Carnegie Learning was launching its first-ever podcast, Year One, which follows a first-year teacher navigating the classroom. The challenge was creating a visual identity that harmonized with the brand while feeling distinct, playful, and reflective of early childhood learning.
ProCESS:
- Reviewed existing Carnegie Learning branding to ensure cohesion.
- Explored tone: whimsical and friendly to nod to first-grade sensibilities.
- Sketched hand-drawn logos and “sticker” motifs, drawing inspiration from elementary reward visuals.
- Extended the design across podcast artwork, web pages, social graphics, digital ads, and PDF learning tools.
SOLUTION: A delightful, bespoke visual identity—complete with hand-drawn elements and sticker-style motifs—that felt both integrated with the brand and uniquely lively. This design toolkit enabled consistent application across formats and resonated with the emotional tone of early education.
OUTCOME: A cohesive brand system that elevated the new podcast's visibility and character across media. Supporting assets like downloadable checklists and activity guides enhanced engagement and real-world usability for educators.
Each Episode had an accompanying free resource available to download for listeners. These included things like teacher checklists, substitute planning guides, classroom activities, and brochures that provide learning opportunities.
