While working at Carnegie Learning, I had the opportunity to help launch Year One, a podcast that followed first-year teacher Jenna MacNulty as she navigated the challenges and triumphs of her first year in the classroom. Since this was the company’s first podcast, it was an entirely new endeavor for our team—and an exciting creative challenge.
My role was to develop a visual identity for Year One that aligned with Carnegie Learning’s broader brand guidelines, while also giving the podcast its own distinct personality. I aimed for a look that felt playful and approachable—reflecting the elementary school setting and the first-grade students Jenna was teaching. The branding featured hand-drawn logo elements and ‘sticker’ motifs, inspired by the cheerful, reward-based visuals familiar to young learners.
Beyond branding, I designed supporting materials including the podcast’s web pages, episode cover art, social media graphics, digital ads, and downloadable PDF resources that accompanied each episode.
Each Episode had an accompanying free resource available to download for listeners. These included things like teacher checklists, substitute planning guides, classroom activities, and brochures that provide learning opportunities.
