Redesigning the brand identity for Infinity Dance Academy—a nationally ranked studio in my hometown of Fredonia, NY—was a project that felt both personal and creatively rewarding. Tasked with updating their logo, I set out to create a mark that was both timeless and refined, while still capturing the energy and grace of the dancers it represents.
The final design integrates the infinity symbol in a subtle, elegant way, reflecting the studio’s name and the enduring dedication of its performers. The result is a sophisticated visual identity that mirrors the high caliber and professionalism of the academy itself.
